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Website UX Testing

In response to customer dissatisfaction with their FiberMark brand website, we were brought in by Neenah Paper to lead a research-based initiative to improve the user experience. We developed questionnaires and led usability testing with multiple focus groups, determined necessary improvements and oversaw their implementation, then reported on performance improvements in user satisfaction and conversions based on analysis of usage patterns.


FiberMark home page


FiberMark Products page


FiberMark Showcase filters page


FiberMark Showcase modal window